- Logo and brand guidelines
- Logo animations
- Website and merch
About the artist
INHXLE is an anonymous 17-year-old producer from Ukraine who lives and works in the UK. He has been making music for six years, and his sound draws on classical training, film music and DJing: deep, fluid tracks released on Spotify. The artist never shows his face, so the name, the logo and the visual world around them do the work a portrait usually does. Next to the music, INHXLE runs his own merch line.
Project story
01The request
An anonymous young producer from Ukraine, based in the UK, needed an identity that sounds like the music: fluid, deep and recognizable at first glance, printed on a cover or a cap.
02The obstacle
The artist stays anonymous, so the logo carries the whole image: on covers, merch, social media and video that people scroll past in a second.
03What was built
A wavy, fluid wordmark in a circle, water-themed logo art and animations (tentacles, underwater scenes), brand guidelines with color and type, apparel and merch mockups, and a website with Spotify, merch and contact.
04The result
The artist got a complete visual world that works the same on a cover, a hoodie and a looping video.
A good fit for: Musicians, DJs, creators and any personal brand that lives on social media.
Brand work
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